Uniting Manchester’s blockchain community through a fresh, forward-thinking brand and digital presence.
Agency
Avark
CATEGORY
Branding & Web Design
OVERVIEW
Defining a Local Tech Identity
Manchester Blockchain Alliance brings together developers, founders, and innovators across the city’s blockchain ecosystem.
The project focused on creating a unifying brand identity and website that could represent a diverse community under a single, confident visual language. The result is a flexible digital presence that supports events, collaboration, and ongoing engagement.
A MODULAR SYSTEM FOR GROWTH
Our approach centred on building a brand system that could scale across digital, physical, and social touchpoints.
The logo combines references to blockchain structures with the Manchester bee, blending technical meaning with local identity. A modular visual language, confident typography, and energetic colour palette were developed to support event promotion and community communication.
The identity was designed to be easy to use, allowing organisers and partners to create consistent materials without compromising quality. This system extends seamlessly into the website, creating a welcoming digital hub for the community.
