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Medicys

Modernising a 20-year healthcare legacy for a digital-first global market.
Agency
Supremo
CATEGORY
Branding
Flat lay of Medicys branded materials including a letter, a brochure with an illustrated doctor, a smartphone displaying research services, a pencil, and a business card on a blue surface.
OVERVIEW

Repositioning a Global Healthcare Research Brand

Medicys is a leading healthcare market research consultancy, founded in 2002 and trusted by clients worldwide. After two decades of growth, their brand was ready for its next chapter.
To mark their 20th anniversary, Medicys partnered with Supremo to evolve their identity and digital presence. The brief was to modernise the brand while protecting the recognition and credibility they had built within the healthcare sector.
A FUTURE-FACING EVOLUTION
The challenge was to inject modern energy into a established brand without losing the industry equity built over two decades.
Through refined typography, a subtle gradient, and a refreshed colour palette, we introduced a more contemporary visual language without compromising credibility. Branded characters, illustration, and animation were then updated to bring warmth and consistency across every touchpoint.
Scattered business cards for Medicys, showing a blue and white color scheme with a caduceus logo and text including Project Manager Rose Barlow.
Blue embroidered caduceus symbol with two wings on white fabric.Microscopic view of blue-stained fungal spores and hyphae under a light microscope.
Hands holding an open brochure displaying a colorful microscopic image on the left and text titled 'Investigating Microbial Resistance & Infection Control' on the right.
Pattern of illustrated healthcare professionals in colorful uniforms and black-and-white line drawings on white background.
Text on orange background reading: 'Turning microscopic data into global market strategy. Medicys provides the fieldwork evidence that fuels pharmaceutical breakthroughs across 40+ therapeutic categories.'Office window displaying office hours Monday to Friday 9:00am to 5:30pm, visits by appointment only, and contact details with phone number and email.
Hand holding two labeled file folders, one blue labeled 'Physician ID/Transcripts' and one teal labeled 'EU - Oncology Phase II'.
Three Medicys social media posts: left in blue about a paid asthma medical study in London for £120; center with infectious disease study details and virus image; right in teal about paid heart health market research in Manchester for £180.
Blue envelope from Medicys with the text 'Translating Data into Global Medical Progress' and a window showing an address to Dr. Alistair Vance in Manchester.Black tote bag with Medicys logo and the text 'Healthcare Fieldwork Experts' on a blue background.
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©Lizzy Whittaker 2026
DESIGNED & BUILT BY ME IN WEBFLOW
TIME
MANCHESTER, UK