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finestt

finestt

Stripping the friction from modern finance through a human-centric DeFi brand.
Agency
Avark
CATEGORY
Branding & Web Design
Modern building with green wall advertisement for Finestt promoting 10% APY and app downloads.
OVERVIEW

Humanising the DeFi Experience

finestt is a decentralised finance wallet designed to help users send, manage, and grow their money without the complexity typically associated with web3 products.
The project focused on developing a clear brand identity and a supporting website that positioned the product as secure, approachable, and easy to understand. Through thoughtful visual design and considered information hierarchy, the platform was shaped to appeal to both first-time and experienced users.
A VISUAL LANGUAGE FOR TRUST
The strategy focused on positioning finestt as a reliable financial partner, using design to demystify technical complexity.
A bright, flexible visual identity was developed to communicate openness and security, supported by fluid typography, a fresh colour palette, and distinctive graphic elements. These assets were integrated into a one-page website to introduce the product clearly.
By aligning the brand and web design, we established a cohesive digital presence that reinforced trust, simplified communication, and supported finestt’s long-term growth.
Close-up of iPhone screen showing app icons for finestt with 2 notifications, Calendar displaying Monday the 6th, and Mail app at 9:41.
Man and woman looking at a smartphone together with two digital account balance overlays showing $1,248.65 and $3,732.10 and withdraw buttons.
Five friends sitting on a ledge outdoors under a blue sky, smiling and enjoying each other's company.
Outdoor billboard on a city street showing two women looking at a smartphone, with text reading 'No jargon, no hassle, just better returns. Join the future of finance today!' and app store download icons.
Three smartphones displaying the finestt app interface for managing money, including sending $30 with a message and image, main account balance of $895.70, and confirmation of sending $55 to Taro.
Buttons displaying flags and names of countries including Iceland, Djibouti, Peru, Japan, Denmark, and Spain on a dark background.
Mobile banking transaction list showing topped up main account $100, earned interest $3.33, received $75 from a phone number, topped up main account $100 again, and sent $50 to another phone number.
Hand holding a smartphone displaying an orange app screen showing 120 reward points and recent activities like sending money and completing tutorials.
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Branding
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Designing with intention, detail, and impact for brands and people.
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©Lizzy Whittaker 2026
DESIGNED & BUILT BY ME IN WEBFLOW
TIME
MANCHESTER, UK